Cold -> Closed

Despite common perceptions being that selling to companies takes ages… skilled salespeople actually run processes that take them from cold lead to closed corporate contract on deals under 100K in value in 90 days.

In fact, my clients are signing 12K, 20K, 50K, 83K deals and more… with companies who’ve never heard of them before using my proven B2B sales techniques.

But for most entrepreneurs, it takes months of back and forth; tons of emails that never get responses + sales calls that seem great but never convert into cash.

And for the entrepreneurs relying on content to sell to corporates? It takes even longer.

Which isn’t what we want as busy business owners who want to be able to build regular revenue that gives us the freedom to step back and enjoy the freedom that having your own business can create.

That’s why I’ve decided to launch Cold -> Closed: A live B2B sales experience specifically designed to support service based entrepreneurs sign corporate clients in 90 days or less.

Cold -> Closed has been designed specifically to support service based entrepreneurs who want to create or streamline their B2B sales process so that they can create a predictable, profitable sales pipeline to convert cold leads into corporate clients in 90 days or less.

So if you’re tired of creating endless content to try and tempt decision-makers onto calls with you..

Or feeling like you’ve leveraged as many referrals as you possibly can and now want a steady way to generate new business on repeat.

Or even exploring selling to corporate clients for the first time and wanting to avoid wasting time, money and energy on sales strategies that don’t work/ feel sleazy or were designed to be used with a B2C audience instead…

Then Cold -> Closed is here to give you the exact tools that you need to build a best-practice 90 day B2B sales process that converts new contacts into paying corporate clients in just four weeks!

Hi, I’m Jess.

Over the last ten years, I’ve trained over 20,000 people around the world in best-practice B2B sales techniques.

Not only that, but I’ve saved big companies millions of pounds by identifying poor sales practices and creating B2B sales systems + strategies that their salespeople use to generate huge deals consistently. (So I know a fair bit about what it really takes to sell to organisations effectively and efficiently!)

Now, I don’t want to create another generation of people who ‘know the theory’ with my courses…

I’m creating a generation of confident, competent salespeople who enjoy selling their services into companies that a) need the transformation they provide and b) want to pay them properly for the value that they add.

I’ve specifically created Cold -> Closed to be an implementation focused programme; so that you’re learning + practicing best-practice B2B sales strategies and techniques that will get you booking more sales calls, having productive sales conversations that lead to qualified proposals and creating profitable solutions that sell.

So if you’re wanting your revenue to grow exponentially, to work with clients who appreciate the impact that you’re able to make and make your sales process feel simple, streamlined and fun?

You need to be inside Cold -> Closed!

‘Sounds great Jess… but what is Cold -> Closed?’

Great question! Cold -> Closed is a four week live sales experience specifically designed for coaches / consultants / speakers / trainers and done-for-you service providers who want to overhaul their B2B sales strategy so that they’re able to turn cold leads into corporate contracts within 90 days.

Cold -> Closed is a hybrid experience includes 12 powerful trainings alongside specialist live support specifically designed to help service based entrepreneurs to: Identify the best corporate clients to work with so that you can create a solid sales plan that feels simple + allows you to book more qualified sales calls.

Create a proactive outreach strategy that can be implemented in less than 90 minutes per week so that you’re able to book qualified sales calls without spending all of your days creating content that decision-makers ignore…

Navigate sales calls like a professional salesperson without feeling icky / pushy so that you get decision-makers asking you how they can buy from you (and wanting to pay premium rates for your expert solutions)

Create, position and confidently price offers that companies will love to buy - and pay premium prices for so that you’re able to focus on delivering solutions that matter, rather than always having to chase new clients. Implement the sales strategies and techniques so that you’re focused on winning new business, rather than simply learning more sales theory.

And if that all sounds too good to be true?

‘Celebrating wins -- my two very first BD calls from cold email #1 have both resulted in proposals! This is clearly why you “do what Jess says”-- I would have had NO clue how to structure a call without all of the amazing resources in the portal.’ - Leadership Expert, Education

‘Received payment from my other corporate gig with a new local client ahead of delivery at the end of April LOVE this payment up front stuff.’ - Done-for-You Service Provider, Tech

‘This week was full of proposal writing, new companies from cold outreach - I'm so grateful for this 6 weeks to really set me up for success this year. Thanks so much for your time and guidance Jessica Lorimer’ - Health Coach, Not for Profit

If it’s possible for them? It’s totally possible for YOU - with the proven strategies, techniques and templates inside Cold -> Closed

Inside Cold -> Closed, you’ll also have access to live support starting on Monday 19th May 2025 that includes:

Weekly question submissions so that you can get direct support and guidance from me to get your best results.

Two live Zoom Q&A sessions where you’ll get my support with troubleshooting your metrics, pricing, messaging and more so that you’re able to take confident sales action to achieve your revenue goals.

A private Facebook Community where you’ll be held accountable to your sales goals, cheered on by the Cold -> Closed community and get motivation, inspiration and support so that you’re able to take action consistently and stay the course to increase your corporate revenue.

If you’ve been spinning your wheels on selling to corporate clients or you’ve been selling to companies but not at the level/ consistency that you’d like? Cold -> Closed is perfect for helping you:

Identify the best corporate clients to work with so that you can create a solid sales plan that feels simple + allows you to book more qualified sales calls.

Create a proactive outreach strategy that can be implemented in less than 90 minutes per week so that you’re able to book qualified sales calls without spending all of your days creating content that decision-makers ignore…

Navigate sales calls like a professional salesperson without feeling icky / pushy so that you get decision-makers asking you how they can buy from you (and wanting to pay premium rates for your expert solutions)

Create, position and confidently price offers that companies will love to buy - and pay premium prices for so that you’re able to focus on delivering solutions that matter, rather than always having to chase new clients.

Based around my proven Selling to Corporate

framework, Cold -> Closed will take you through the four core stages needed in your sales process to go from cold lead -> converted corporate client in 90 days or less including:

Clarity: Nailing your corporate niche to know exactly who you’re selling to + how to position yourself as the only option.
Lead Generation: The process of targeting, approaching and converting qualified leads into productive, profitable sales calls.
Business Development: Confidently + competently running powerful sales calls where the decision-maker asks YOU how they can buy… removing the need for sleazy pitches and awkward, unqualified proposals.
Offers: Creating offers that companies love to buy and pricing them at premium levels so that you can focus on delivering high quality experiences, rather than always having to chase new clients…

These four areas are integral to converting cold leads into paying corporate clients within 90 days… and in joining Cold -> Closed, you’ll have access to 12 powerful trainings, proven templates and solid sales techniques that really work.

Not only that, but you’ll have my full support and guidance along the way too - so that you can confidently create a best-practice B2B sales process that works specifically for YOUR business.

What are you getting with Cold -> Closed?

- 12 powerful sales trainings, complete with templates and step-by-step instructions so that you’re able to immediately implement them in your business to create results alongside LIVE support starting on Monday 19th May 2025.

- Weekly question submissions where I’ll be answering your questions each week inside the private Facebook Community so that you’re able to get regular support, guidance and advice to get your best results.

- Two Zoom Q&A sessions where you’ll be able to get my direct support with offer creation, messaging, pricing, metrics and more so that you’re able to feel super confident in your own sales skills + process.

- A private Facebook Community where you’ll be able to network and get support / motivation and inspiration from other participants who are specifically selling to organisations and understand exactly how you feel during the journey (and perhaps generate a few referrals too!)

Who will Cold -> Closed work for?
Great question! Any service based entrepreneur (like coaches/ consultants/ speakers/ trainers or done-for-you service providers) who a) is looking to sell to companies rather than individuals / solopreneurs and b) who recognises that their existing B2B sales strategy is not converting cold leads into paying clients within 90 days.
If you’re working in areas like:

Leadership / Performance
Health and Wellness
Operations
Fractional Directorship
Marketing / Communications
Psychology / Clinical Practice
Spiritual / Healing
Done-For-You Services (e.g website design / paid traffic / production)

Then Cold -> Closed will be absolutely perfect for you!
Do I have to target a particular industry / location for Cold -> Closed to work?
Not at all :) The sales strategies, techniques and templates inside Cold -> Closed have been proven in multiple industries and locations around the world.
Whether you want to work in Public Sector / Not for Profit environments (like central government departments, educational institutions or charities) or in Private Sector environments (like financial services, legal, FMCG or professional services) the sales strategies, techniques and templates inside Cold -> Closed will be perfect for you.
How can I make sure I get my best results in Cold -> Closed?
I love this question! The entrepreneurs who’ll be most successful inside Cold -> Closed are the ones who:

Are excited and motivated to change or create their best-practice B2B sales strategy and who genuinely want to sign more corporate clients in a sustainable, predictable way.
Remain open-minded; Sales training doesn’t always feel comfortable - especially for inexperienced sellers. But those who stay open-minded, have a growth mindset and who stay focused on implementation will get the best results.
Are committed to implementing the sales strategies, techniques and templates, rather than simply learning lots more ‘stuff’.
How much time will it take each week?
A good salesperson can spend 1-2 hours implementing their sales processes each week and create great results. The truth is, that you can spend as much time as you want implementing the strategies, techniques and templates inside Cold -> Closed… and the more time you spend on implementation? The quicker you’ll see results.
But the minimum time you should set aside for implementation is 2 hours per week.
(Please note that modules are not lengthy to consume + supplemented with proven templates to make implementation simple and quick)
Is there a guarantee that I’ll get results?
Unfortunately we don’t provide a results guarantee on any programmes because whilst I’ve got 100% faith in the strategies, sales techniques and templates that I supply (and the success rates to back them up!) results are personal and depend on your implementation, ability to receive guidance and motivation. Which unfortunately I cannot control.
What I can say is that whilst there’s no results guarantee - we have lots of wonderful case study episodes on the Selling to Corporate ® podcast from previous clients who’ve openly shared their breakthrough moments, achievements and the sales struggles that they’ve overcome. If you want me to recommend a particular episode so that you can be motivated and inspired by someone operating in a similar space/ industry and aid your decision-making, then please email me at Jessica@JessicaLorimer.com with your area of expertise and I can recommend a case study for you to listen to.
Will I get 121 calls with you?
Cold -> Closed is a live group experience so there aren’t any 121 calls included in the programme. However, there are lots of opportunities to ask questions and get tailored advice and support directly from me throughout the programme including the two live Zoom Q&A sessions and the weekly question submissions so you’ll always have tailored, professional support during your Cold -> Closed experience.
Can I get a refund?
As you get immediate access to copyrighted material on joining Cold -> Closed, there are no refunds available. However, I always want to make sure that you have all the information you need before investing so if you have any questions about your specific situation? Just email me at Jessica@JessicaLorimer.com and I’ll reply personally and honestly to any queries.
What is the full price of Cold -> Closed?
The full investment for Cold -> Closed is £997 + VAT for the entire four weeks of live sales support and access to the Cold -> Closed portal with 12 powerful sales trainings, specialist B2B sales techniques and proven templates to support you in building a best-practice B2B sales process that converts cold leads into paying corporate clients.
What if I’ve sold to corporate clients before? Is it going to be useful for me?
If you’ve sold to corporate clients before but are not currently selling at the price point / regularity that you’d like to? Then yes, Cold -> Closed is for you. It’s an implementation focused programme with clear support and accountability to get you laser focused on sales activity and results. So if you have not seen the sales results you want over the last 6 months and want to feel reinvigorated, create a streamlined sales process that converts and have guidance / support directly from me? Definitely join Cold -> Closed.
But if you’re totally happy with your existing sales process - you don’t need to!
What if I’m brand new to selling to companies? Will it work for me?
It’s the best time to grab a spot in Cold -> Closed if you’re brand new to selling to companies or selling your own services! Most entrepreneurs will spend months (if not years) telling themselves that they’ll ‘figure it all out on their own’ - only to find themselves a year down the line with little / no sales to show for it.
If you want to save yourself the time, energy and heartache of trying ‘everything’ and not seeing the sales results you want? Then definitely join Cold -> Closed and spend four weeks building out a best-practice sales process that is genuinely designed to convert cold leads into paying corporate clients within 90 days.

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The entire Cold -> Closed portal with the strategies and templates you need to close cold leads -> paying corporate clients

Weekly question submissions so that you can get direct support and guidance from me to get your best results.

Two live Zoom Q&A sessions where you’ll get my support with troubleshooting your metrics, pricing, messaging and more so that you’re able to take confident sales action to achieve your revenue goals.

A private Facebook Community where you’ll be held accountable to your sales goals, cheered on by the Cold -> Closed community

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